TikTok, along with other social media platforms, has given individuals the opportunity to bridge the gap between fans and celebrities.
Musicians, in particular, have found a unique space on these platforms to share their covers, original compositions, and musical skills.
The potential for recognition on a grand scale has become more attainable than ever before.
One notable example is the story of Naledi Aphiwe, a 17-year-old singer from KZN, who experienced a meteoric rise to fame after catching the attention of international star Chris Brown.
In October 2022, Brown shared a video of Aphiwe singing on his Instagram stories, praising her “incredible” voice.
Little did Aphiwe know that this recognition would be a stepping stone to something even greater. A year later, her talent transcended social media platforms and made its way onto Chris Brown’s 11th studio album, “11:11,” in a track titled “Shooter.”
Sis didn’t just get a shout-out for her singing – her voice became a crucial part of Chris Breezy’s new song. Additionally, Aphiwe earned $3,000 (R56,207) for her part in the song “Shooter,” giving her a financial boost that could potentially kick-start her growing music career.