Our #WCW today is Diana Washe, a dynamic entrepreneur and founder of Shaina, an African-inspired accessory designing business.
With a background in Communication Science, Diana’s passion for digital marketing and blogging led her to start her blog, Parenting in Heels. However, her true entrepreneurial spirit shines through Shaina, which she started as a hobby to cope with depression. The business has since grown, with new lines and expansions on the horizon.
Diana’s designs are contemporary African accessories that fuse African fabrics with different textures. She draws inspiration from people she meets and fashion magazines. Her brand, Shaina, is an affordable luxury brand that showcases her creativity and attention to detail.
Diana’s entrepreneurial journey has been marked by determination and hard work. She has showcased her designs at Soweto Fashion Week and has received recognition for her innovative approach to African-inspired fashion.
As a digital marketer, Diana’s expertise has helped her build a strong online presence for Shaina. Her advice to aspiring entrepreneurs and bloggers is to work hard, stay consistent, and remain committed to their passions.
Today, Diana stands as a proud entrepreneur, making waves in the fashion and digital marketing industries. We celebrate Diana Washe, our #WCW, for her remarkable achievements, innovative spirit, and unwavering commitment to making a positive impact in the business world.
